Chocrón, jewelry and watchmaking space in El Corte Inglés Marbella
Year
2023
Location
Marbella
Typology
Area
85
Softness, light, and elegance for a new brand identity
The Brief
The project proposes the creation of a new space for Chocrón Jewelers in El Corte Inglés in Marbella, where jewelry and fine watchmaking converge under a renewed image. The intervention is part of the global brand identity redefinition work developed by Ujo+partners, with the aim of transmitting elegance, warmth, and contemporary femininity through interior design.
Project Scope
The design is based on Chocrón’s new visual identity and interprets it through a balanced combination of fine materials, geometry, and light. Natural wood and textiles provide warmth and comfort, while pastel shades and curved lines convey an enveloping and serene sensation.
As a counterpoint, the diagonals inspired by the brand’s historic logo introduce dynamism and movement, generating a fluid path that enhances the relationship between the different exhibition areas. The custom-designed furniture combines technical precision and aesthetic sensitivity to enhance the jewelry and watch pieces.
The lighting has been carefully studied to highlight brilliance and textures, creating an atmosphere of discreet luxury that is consistent with the brand identity. Ujo+partners took on all phases of the project—design, executive development, manufacturing, assembly, and quality control—ensuring impeccable execution that is faithful to Chocrón’s visual language.
Light, wood, and soft shapes define a space where elegance is felt, identity is expressed, and design transforms the luxury experience into a warm and contemporary gesture.
Ujo+partners was responsible for the design, executive project, manufacturing, assembly, coordination, quality control, and commissioning of the work.
