Stella McCartney: Sustainability and Style in a Historic Moscow Location
Conscious Luxury Across from the Bolshoi
The Brief
Create the first Stella McCartney boutique in Moscow, faithfully reflecting the brand’s identity, with a focus on sustainability, the use of ethical materials, and a contemporary aesthetic that complements the iconic surroundings of the Metropol Hotel and the Bolshoi Theater.
Project Scope
Located in the heart of Moscow, the Stella McCartney boutique at the Metropol Shopping Center is built around the brand’s core values: sustainability, elegance, and responsible design. The space incorporates natural materials and ethically sourced finishes, creating a bright and modern atmosphere that reflects the brand’s commitment to the environment.
Its prime location, across from the Bolshoi Theater and beneath the historic Metropol Hotel, fosters a dialogue between fashion, culture, and urban heritage. The interior design features clean lines and warm materials, creating a sophisticated atmosphere that harmonizes with the iconic architectural surroundings.
The selection of furniture, textures, and display elements has been carefully curated to provide a seamless shopping experience, where sustainable fashion takes center stage. The result is a boutique that combines innovation, responsibility, and contemporary aesthetics, in perfect harmony with Stella McCartney’s global vision.
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In the heart of Moscow, the Stella McCartney boutique at the Metropol Shopping Center is built on the brand’s core values: sustainability, elegance, and responsible design. The space incorporates natural materials and ethically sourced finishes, creating a bright and modern atmosphere that reflects the brand’s commitment to the environment.
Its prime location, across from the Bolshoi Theater and beneath the historic Metropol Hotel, fosters a dialogue between fashion, culture, and urban heritage. The interior design features clean lines and warm materials, creating a sophisticated atmosphere that harmonizes with the iconic architectural surroundings.
The selection of furniture, textures, and display elements has been carefully considered to provide a seamless shopping experience, where sustainable fashion takes center stage. The result is a boutique that combines innovation, responsibility, and contemporary aesthetics, in perfect harmony with Stella McCartney’s overall vision.
A place where sustainability becomes a luxurious experience.
Ujo+partners was responsible for the design, technical development, manufacturing, and assembly of the main components, as well as coordinating the project and overseeing quality control throughout the entire execution process, ensuring a flawless result that was consistent with the brand’s identity.
