Chocrón Ceuta: A Commercial Revitalization in the Heart of the City
Year
2024
Location
Ceuta
Typology
Area
270
A New Image for a Historic Company
The Brief
The project proposes the renovation of the Chocrón Joyeros retail space on Paseo de Revellín, one of Ceuta’s most iconic urban thoroughfares. The goal is to update the brand’s image through a redesign that strengthens its commercial presence and enhances the shopping experience.
The design should create a contemporary and elegant setting, suitable for displaying high-end jewelry and watches, while maintaining a consistent and recognizable brand image.
Project Scope
The proposal reorganizes the retail space to optimize product display and facilitate clear and comfortable visitor flow. The interior design relies on a selection of understated and durable materials, where lacquered surfaces, metallic accents, and carefully integrated decorative elements combine to create a refined atmosphere.
Lighting and furnishings are designed as tools to showcase the items on display, creating a harmonious space where functionality and visual appeal work in tandem. The result is a renovated store that combines contemporary elegance with a commercial focus in one of the city’s most prominent locations.
A renovation that reinforces the brand's identity on Ceuta's main shopping street.
Ujo+partners developed the technical design and was responsible for the coordination, fabrication, assembly, quality control, and commissioning of the project.
