Central Hall on Serrano Street: A High-Profile Institutional Renovation
Year
2016
Location
MADRID
Typology
Area
285
Reception, Identity, and Accuracy
The Brief
The project proposes a comprehensive renovation of the reception hall at a corporate headquarters located on Serrano Street, one of Madrid’s most iconic thoroughfares. The goal is to modernize this key entry space, reinforcing its institutional character and aligning it with a well-defined corporate image developed in collaboration with international design teams.
The renovation must organize and establish a clear hierarchy for the path from the elevator entrance to the waiting and reception area, creating a clear, elegant, and coherent experience capable of conveying precision, trust, and prestige from the very first interaction.
Project Scope
Access to the space is via elevators and automatic glass doors that lead to a carefully designed corridor serving as a transition to the main reception area. This passageway acts as an antechamber, preparing visitors through a controlled sequence of materials, lighting, and proportions.
The waiting area and reception desks are conceived as the heart of the project. A large graphic depiction of downtown Madrid on a stuccoed ceiling panel stands out, lending the space a sense of identity and urban context, as does a back wall clad in a distinctive green panel that adds depth and visual character.
The overall design employs a sober and precise aesthetic, where each element—furniture, finishes, and lighting—contributes to a contemporary, institutional atmosphere and balances
da. The result is a representative and functional lobby, conceived as a calling card for the building and the activities it houses.
A reception area designed to convey identity and excellence.
Ujo+partners developed the technical design, participated in the fabrication and installation, and was responsible for the overall coordination, quality control, and commissioning of the project, in close collaboration with the international interior design team.
