Jolben II, a space defined by curved geometry
Year
2008
Location
Vitoria-Gasteiz, Basque Country
Typology
Area
195
A curved line that defines identity
The Brief
The project involves the renovation and expansion of the Jolben II jewelry store, building on a previous renovation carried out by Ujo+partners in 2006. The goal is to adapt the original design to the new, expanded space, maintaining conceptual coherence and reinforcing the store’s identity.
The renovation must integrate the expansion without losing visual or functional continuity, creating a revitalized space that reinforces the brand’s image within its urban setting.
Project Scope
The new design is organized around a large curved wall that serves as the project’s defining structural element. This feature not only organizes the interior layout but also conceals the back-of-house areas, optimizing the openness of the retail space.
The composition and combination of materials make this wall the defining feature of the space, lending character and dynamism to the jewelry store. The layout flows seamlessly, facilitating product display and personalized customer service. The result is a renovated and cohesive store, where geometry becomes the project’s primary language.
A curve that organizes, conceals, and defines the character of the space.
Ujo+partners was responsible for the design, technical project development, fabrication, and installation, as well as for overall coordination, quality control, and final commissioning of the project.
