Valentino Vremena Goda: Haute couture in a contemporary luxury setting
Year
2010
Location
Moscow
Typology
Area
310
Haute Couture in Moscow
The Brief
The project presents the challenge of creating Valentino’s first boutique in Moscow, located within one of the city’s most exclusive shopping centers. The space must accurately reflect the brand’s aesthetic, aligning with its international identity and Antonio Citterio’s conceptual guidelines. The goal is to create a boutique that combines elegance, restraint, and sophistication, while upholding the brand’s standards of luxury and adapting to the high architectural standards of the location.
Project Scope
The design closely follows Valentino’s corporate identity, translating its aesthetic language into a space characterized by clean lines, high-quality materials, and a carefully controlled composition. The boutique is structured as a fluid journey that enhances the customer experience, organized into distinct zones that allow collections to be presented with clarity and visual coherence.
The materials and finishes, selected according to the brand’s criteria, create a balanced atmosphere in which fashion takes center stage. The lighting enhances the perception of textures and highlights the pieces on display, while the spatial layout naturally guides customers as they move through the store. The result is an elegant, contemporary environment fully aligned with Valentino’s global image, perfectly integrated into the prestigious Vremena Goda.
A sophisticated space that embodies the purest essence of haute couture.
Ujo+partners developed the technical design, manufactured and installed the custom furniture, and coordinated the entire construction process—including quality control and final commissioning—ensuring a result that met the firm’s international standards.
