Valentino Nevsky: Haute Couture in the Heart of St. Petersburg
Year
2010
Location
St. Petersburg
Typology
Area
167
Italian elegance on a historic avenue
The Brief
The project involves the opening of Valentino’s first boutique in St. Petersburg, located in the prestigious Babochka Gallery on the iconic Nevsky Prospect. The goal is to bring the brand’s international corporate identity to a high-end multi-brand environment, maintaining consistency with the brand’s standards and ensuring a distinctive presence within the retail complex.
The design must integrate into a space shared with other international brands, establishing a recognizable image that aligns with the brand’s defined creative direction.
Project Scope
The space’s design was developed in accordance with established corporate guidelines, under the conceptual direction of Antonio Citterio, ensuring fidelity to the firm’s architectural language. The layout organizes the retail area in a clear and elegant manner, prioritizing product display and the customer experience within the multi-brand environment.
The materials, finishes, and display solutions reinforce Valentino’s identity, creating a sophisticated atmosphere consistent with the brand’s international positioning. The result is a cohesive and recognizable boutique that stands out within the Babochka Gallery while remaining in harmony with the overall space.
A precise implementation that brings an international identity to an iconic location.
Ujo+partners developed the technical design and was responsible for manufacturing, assembly, overall coordination, quality control, and final commissioning of the project.
