Gold Palace Ashgabat, a jewelry store inspired by Eastern tradition
Year
2015
Location
Berkarar, Ashgabat, Turkmenistan
Typology
Area
92
Light, Brass, and Eastern Heritage
The Brief
The project involves the design of a luxury jewelry store in Ashgabat’s main shopping center, in a context where the sale of fine jewelry and watches is still an emerging sector. The goal is to create a distinctive and recognizable space capable of conveying exclusivity and sophistication through its own cultural identity, aligned with the history and aesthetics of Central Asia.
The proposal seeks to reinterpret traditional elements of Eastern architecture, incorporating them into a contemporary design language that sets the store apart within the commercial environment and offers an elegant and refined shopping experience.
Project Scope
The design revolves around a central element: the oriental latticework, reinterpreted in brass. This feature is used both on the store’s facade and inside, where it defines and shields the private sales area. Its filtered geometry allows for the control of sightlines, creates depth, and fosters an intimate atmosphere without compromising spatial continuity.
Brass, chosen for its ability to reflect light and for its chromatic connection to the vibrant hues of ancient Central Asia, lends warmth and character to the overall design. The latticework is combined with carefully integrated display cases and precise lighting that highlights the pieces on display and reinforces the sense of luxury.
The interior space is organized in a clear and balanced way, distinguishing between public and private areas without resorting to opaque partitions. The result is a sophisticated and timeless jewelry store, where tradition and modernity coexist in an environment designed to highlight the quality of the products and offer an exclusive shopping experience.
A contemporary interpretation of Eastern tradition through light and brass.
Ujo+partners was responsible for the design, technical project development, fabrication, and installation, as well as for overall coordination, quality control, and final commissioning of the project.
