Geneve Varadero, a store unified through two phases of renovation
Year
2009-2015
Location
Las Palmas de Gran Canaria
Typology
Area
148
Continuity and Consistency in an Evolving Space
The Brief
The project involves the design and development of a new Geneve store within the Varadero shopping center in southern Gran Canaria. The project is structured in two phases, carried out in 2009 and 2015, with the challenge of expanding the existing space while maintaining a coherent and unified image.
The goal is to integrate both phases into a single architectural language, ensuring that the expansion complements the original design and reinforces the store’s identity, without creating any perceptible disruptions in the customer’s journey or experience.
Project Scope
The proposal addresses the expansion of the space from the perspective of spatial and visual continuity. The design unifies materials, proportions, and display criteria so that the final result is perceived as a single space, despite having been developed at different times. The interior architecture clearly organizes the customer flow, fostering a smooth and orderly shopping experience.
The custom-made furniture and display cases blend seamlessly into the overall design, enhancing the product presentation and eliminating any visual differences between the original and expanded areas. The lighting complements this approach, providing uniformity and visual comfort. The result is a cohesive and balanced store, where the evolution of the space translates into a solid and consistent image.
Two phases, a single space, and a continuous identity.
Ujo+partners developed the technical design and was responsible for part of the fabrication and assembly, as well as for overall coordination, quality control, and commissioning of the project.
