Grassy Ortega y Gasset: A New Fine Watchmaking Experience in Madrid
Year
2025
Location
Madrid
Typology
Area
137
Exclusivity is revealed through architecture
The Brief
The project involves the renovation of a two-level retail space for Grassy, located on Ortega y Gasset Street in Madrid. The goal is to reorganize the existing layout to create an environment dedicated to fine watchmaking, combining exhibition areas, personalized service, and private spaces.
The renovation seeks to take advantage of the double-height space and establish a balanced relationship between the retail areas and the VIP spaces, using architecture and materials as fundamental elements of the experience.
Project Scope
The proposal reorganizes the space around a new central entrance, freeing up the double-height side area to incorporate a VIP lounge. On the ground floor, a wooden lattice defines the sales area, while a reception desk located in front of the staircase organizes the interior circulation.
A fluted wall of Verde Alpi marble dominates the back of the store and guides the path to the upper level via a travertine staircase. On this level, a spacious VIP lounge is shielded from outside views by a wooden and brass lattice, creating a private setting for personalized service.
The combination of walnut, brass, natural marble, and leather defines an elegant and sophisticated atmosphere. A bar cabinet clad in Emperador marble and a display bookshelf complete the space, integrating architecture, furniture, and materials into an exclusive retail experience.
An architectural space where privacy, fine materials, and personalized service define a fine watchmaking experience.
Ujo+partners developed the design and technical plans for the renovation, including the reorganization of the commercial spaces and VIP areas, as well as the selection of materials and furnishings.
The project involved contractors specializing in civil engineering, metalwork, cabinetmaking, and lighting.
