Chocrón, contemporary elegance at the Puerta de Alcalá, Madrid
Year
2024
Location
Marbella
Typology
Area
179
A space where the history and brand identity dialogue through matter and light.
The Brief
The project is located on Calle Serrano, next to the Puerta de Alcalá, one of the most emblematic areas of Madrid. The challenge was to adapt a small premises distributed on several levels to turn it into a jewelry store representative of the new image of Chocrón. The design had to respect the original architecture of the building, in a classic style, while projecting a contemporary identity that unified elegance, functionality, and warmth.
Project Scope
The project is located on Calle Serrano, next to the Puerta de Alcalá, one of the most emblematic areas of Madrid. The challenge was to adapt a small premises distributed on several levels to turn it into a jewelry store representative of the new image of Chocrón. The design had to respect the original architecture of the building, in a classic style, while projecting a contemporary identity that unified elegance, functionality, and warmth.
Between the granite and the light of Serrano, the design reveals the essence of Chocrón: a space where tradition is transformed into contemporary elegance and every detail reflects the precision of the brand.
Integral Project. From conceptual design to execution, the project was fully developed by the Ujo+partners team. We manage every phase: planning, manufacturing, installation, and quality control.
