Roca Jewelry in Vic, Catalonia
Year
2022
Location
Vic, Catalonia
Typology
Area
70
A visual and sensory journey that unites exhibition, intimacy, and spatial coherence.
The Brief
The project is developed in a jewelry store located in the center of Vic, in the province of Barcelona. The challenge was to transform a rectangular space into a continuous and elegant space, where public and private areas coexist fluidly. The proposal seeks to express the brand’s identity through materiality, lighting, and a design that combines openness, intimacy, and visual coherence.
Project Scope
“The interior design stems from a precise reading of the space: a longitudinal layout organized into two connected zones. The first, next to the main entrance, is intended for direct sales to the public; the second, located at the back, houses a more private area for personalized service. Both are separated by a semi-transparent upholstered element that acts as a visual filter, creating a subtle transition between the public and the intimate without losing spatial continuity.”
The carefully integrated lighting accompanies this linear journey, reinforcing the perception of depth and warmth. The materials—fabrics, lacquered surfaces, and metallic details—are selected for their ability to reflect light and create delicate and sophisticated atmospheres.
Each piece of furniture was custom-designed, responding to both functional and aesthetic criteria, and unifying the whole under a coherent language. From the shop window to the most reserved area, the space is conceived as a fluid experience that celebrates light, texture, and formal balance.
Ujo+partners carried out all phases of the project—design, executive development, manufacturing, assembly, and quality control—ensuring a precise execution faithful to the initial concept.”
A veil of light and texture separates and connects at the same time: a space where each material dialogues with light, and the jewel finds its natural place between elegance and calm.
Ujo+partners was responsible for the design, executive project, manufacturing, assembly, coordination, quality control, and commissioning of the work.
