Saphir Jewelry in El Faro Meloneras Shopping Center, Gran Canaria
Year
2023
Location
Gran Canaria
Typology
Area
385
A central space that celebrates light, elegance, and precision
The Brief
The project consists of the comprehensive renovation of the Saphir jewelry store in the El Faro Meloneras Shopping Center, with a total area of 385 m². The intervention represents a natural evolution of the design created by Ujo+partners for the Saphir Triana store in 2019, adapting it to a space of greater scale and functional complexity. The main challenge was to articulate different sales areas of renowned international brands within a unified architectural proposal that is faithful to the identity of Saphir Joyeros.
Project Scope
The design is organized around a large central space that acts as a visual and circulation hub. Around it are arranged the various exhibition and sales areas, including spaces dedicated to fine watchmaking and other prestigious firms, all integrated under a common language of elegance and precision.
The materiality, finishes, and lighting respond to the codes of the Saphir brand, but evolved towards a more contemporary and luminous aesthetic. Noble materials, warm textures, and lighting have been used that balances the intimate atmosphere of the jewelry store with the spaciousness of the commercial environment.
Each area maintains its particular identity within a coherent architectural composition, in which spatial continuity and visual clarity allow for a fluid shopping experience.
A large central space articulates light, materials, and brands in harmony, shaping a jewelry store where elegance evolves and experience becomes design.
Ujo+partners carried out the design, executive development, manufacturing, assembly, coordination, and quality control, guaranteeing a precise, elegant result that is faithful to the brand’s DNA.
