{"id":995494,"date":"2011-09-14T12:15:01","date_gmt":"2011-09-14T10:15:01","guid":{"rendered":"https:\/\/ujoandpartners.com\/proyectos\/duran-valencia-2\/"},"modified":"2026-10-30T10:25:52","modified_gmt":"2026-10-30T09:25:52","slug":"duran-valencia-2","status":"publish","type":"proyectos","link":"https:\/\/ujoandpartners.com\/en\/proyectos\/duran-valencia-2\/","title":{"rendered":"DUR\u00c1N. Valencia"},"featured_media":995495,"template":"","format":"standard","servicio":[73,71,72,74],"tipologia":[75],"portfolio_category":[78],"contenido_destacado":[],"class_list":["post-995494","proyectos","type-proyectos","status-publish","format-standard","has-post-thumbnail","hentry","servicio-architecture","servicio-comprehensive-project-management","servicio-furniture","servicio-interior-design","tipologia-retail","portfolio_category-national"],"acf":{"pyre_subtitle":"Dur\u00e1n Valencia: A Consistent Implementation of Identity on Two Levels","destacado_home":false,"destacado_servicios":false,"pyre_year":"2011","localizacion":"Valencia","pyre_surface":"270","titulo_emocional":"Vertically Structured Elegance","pyre_excerpt":"The project involves the development of the new Dur\u00e1n Joyeros store in Valencia, drawing inspiration from the corporate identity previously created for its flagship store in Madrid. The goal is to adapt that architectural language to an existing space spread over two floors, ensuring visual and functional coherence.\r\nThe design must clearly organize the public sales area on the ground floor and the complementary spaces in the basement, while also integrating a specialty section and a technical service area into the overall layout without disrupting the customer experience. ","pyre_description":"The ground floor is designed as the main retail space, organized in an open and representative layout, where Dur\u00e1n\u2019s identity is expressed through materials, proportions, and furnishings aligned with its corporate image. The architecture prioritizes a clear customer flow and optimal product display.\r\nThe basement houses the back-of-house areas, a private sales space, and the watchmaker\u2019s workshop, creating a transition toward a more intimate experience. The vertical layout allows for the differentiation of functions without losing overall coherence. The result is a solid and balanced store, where identity, craftsmanship, and the shopping experience coexist harmoniously.   ","bloques_textos_destacados":"A well-established identity that adapts and evolves in a new context.","trabajo_realizado_por_ujoandpartners":"Ujo+partners was responsible for the design, technical project development, fabrication, and installation, as well as for overall coordination, quality control, and final commissioning of the project.","galeria_de_imagenes":[{"anadir_imagen":[995496]},{"anadir_imagen":[995497]},{"anadir_imagen":[995500]},{"anadir_imagen":[995499]},{"anadir_imagen":[995498]}],"pyre_video":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Duran Valencia \u2013 UJO &amp; Partners<\/title>\n<meta name=\"description\" content=\"Boutique Duran Valencia, designed by UJO &amp; Partners: timeless elegance and contemporary craftsmanship across two levels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujoandpartners.com\/en\/proyectos\/duran-valencia-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duran Valencia \u2013 UJO &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"Boutique Duran Valencia, designed by UJO &amp; Partners: timeless elegance and contemporary craftsmanship across two levels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujoandpartners.com\/en\/proyectos\/duran-valencia-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Ujo + partners\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T09:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujoandpartners.com\/wp-content\/uploads\/2023\/09\/Duran-Valencia-Proyecto-diseno-de-interiores-Retail-Ujo-and-Partners_Mesa-de-trabajo-02-Picsart-AiImageEnhancer-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/\",\"url\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/\",\"name\":\"Duran Valencia \u2013 UJO & Partners\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujoandpartners.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Duran-Valencia-Proyecto-diseno-de-interiores-Retail-Ujo-and-Partners_Mesa-de-trabajo-02-Picsart-AiImageEnhancer.png\",\"datePublished\":\"2011-09-14T10:15:01+00:00\",\"dateModified\":\"2026-10-30T09:25:52+00:00\",\"description\":\"Boutique Duran Valencia, designed by UJO & Partners: timeless elegance and contemporary craftsmanship across two levels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/#breadcrumb\"},\"inLanguage\":\"en-\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-\",\"@id\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ujoandpartners.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Duran-Valencia-Proyecto-diseno-de-interiores-Retail-Ujo-and-Partners_Mesa-de-trabajo-02-Picsart-AiImageEnhancer.png\",\"contentUrl\":\"https:\\\/\\\/ujoandpartners.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Duran-Valencia-Proyecto-diseno-de-interiores-Retail-Ujo-and-Partners_Mesa-de-trabajo-02-Picsart-AiImageEnhancer.png\",\"width\":2400,\"height\":1600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/duran-valencia-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\\\/\\\/ujoandpartners.com\\\/en\\\/proyectos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DUR\u00c1N. 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