{"id":995593,"date":"2007-08-10T10:22:05","date_gmt":"2007-08-10T08:22:05","guid":{"rendered":"https:\/\/ujoandpartners.com\/proyectos\/bernat-rubi-barcelona\/"},"modified":"2007-08-10T10:22:05","modified_gmt":"2007-08-10T08:22:05","slug":"bernat-rubi-barcelona","status":"publish","type":"proyectos","link":"https:\/\/ujoandpartners.com\/en\/proyectos\/bernat-rubi-barcelona\/","title":{"rendered":"BERNAT RUB\u00cd. Barcelona"},"featured_media":995610,"template":"","format":"standard","servicio":[73,71,72,74],"tipologia":[75],"portfolio_category":[78],"contenido_destacado":[],"class_list":["post-995593","proyectos","type-proyectos","status-publish","format-standard","has-post-thumbnail","hentry","servicio-architecture","servicio-comprehensive-project-management","servicio-furniture","servicio-interior-design","tipologia-retail","portfolio_category-national"],"acf":{"pyre_subtitle":"Bernat Rub\u00ed L\u2019Illa, a space of contrasts for jewelry and watches","destacado_home":false,"destacado_servicios":false,"pyre_year":"2007","localizacion":"Barcelona  ","pyre_surface":"55","titulo_emocional":"Light and Shadow as a Commercial Language","pyre_excerpt":"The project involves the design and construction of Bernat Rub\u00ed\u2019s new store in the L\u2019Illa Diagonal shopping center, one of Barcelona\u2019s main commercial hubs. The goal is to create a compact yet clearly recognizable store capable of standing out within the shopping center\u2019s environment through a direct and visually powerful display strategy.\nThe proposal must prioritize product visibility from the outside, reserving the interior for personalized customer service and sales areas, and striking a balance between visual impact and functionality. ","pyre_description":"The design is based on the contrast between light and dark materials, which defines both the store\u2019s image and its spatial layout. The fa\u00e7ade serves as the main display area, functioning as a continuous showcase that draws visitors in from the shopping center\u2019s hallway and presents the products in a direct and orderly manner.\nInside, the space is free of display elements to give prominence to the customer service areas. The custom-made furniture and point-of-sale stations blend into a more understated environment, designed for a comfortable and intimate shopping experience. The lighting reinforces this layout, highlighting the items displayed on the storefront and lending warmth to the interior.\nThe result is a compact, clear, and effective store, where the interplay of contrasting materials serves as the project\u2019s central theme and a distinguishing feature within the shopping center.   ","bloques_textos_destacados":"A play on contrasts that puts the product in the spotlight.","trabajo_realizado_por_ujoandpartners":"Ujo+partners was responsible for the design, technical project development, fabrication, and installation, as well as for overall coordination, quality control, and final commissioning of the project.","galeria_de_imagenes":[{"anadir_imagen":[995604]},{"anadir_imagen":[995606]},{"anadir_imagen":[995605]},{"anadir_imagen":[995603]},{"anadir_imagen":[995608]},{"anadir_imagen":[995607]},{"anadir_imagen":[995609]},{"anadir_imagen":[995601]}],"pyre_video":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Punto de Encanto in Barcelona \u2013 UJO &amp; Partners<\/title>\n<meta name=\"description\" content=\"Bernat Rub\u00ed at L&#039;Illa Diagonal in Barcelona, an interior design and commercial architecture project. 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