{"id":995980,"date":"2011-09-14T10:55:57","date_gmt":"2011-09-14T08:55:57","guid":{"rendered":"https:\/\/ujoandpartners.com\/proyectos\/icelink-los-angeles-california\/"},"modified":"2026-10-30T15:01:49","modified_gmt":"2026-10-30T14:01:49","slug":"icelink-los-angeles-california","status":"publish","type":"proyectos","link":"https:\/\/ujoandpartners.com\/en\/proyectos\/icelink-los-angeles-california\/","title":{"rendered":"ICELINK L.A., California"},"featured_media":996004,"template":"","format":"standard","servicio":[],"tipologia":[],"portfolio_category":[79],"contenido_destacado":[],"class_list":["post-995980","proyectos","type-proyectos","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-international"],"acf":{"pyre_subtitle":"Icelink Los Angeles, an iconic boutique in the urban setting of Melrose","destacado_home":false,"destacado_servicios":false,"pyre_year":"2011","localizacion":"Los Angeles, California ","pyre_surface":"220","titulo_emocional":"Image, Exclusivity, and Urban Presence","pyre_excerpt":"The project involves designing a new look for IceLink\u2019s first boutique in Los Angeles, at a site with significant urban planning constraints. The site, previously occupied by a dilapidated building, offers the opportunity to build an architectural structure from the ground up, capable of representing the brand\u2019s innovative and exclusive character within the urban fabric of Melrose Avenue.\nThe goal is to create a boutique with its own distinct identity, organized over two levels with clearly differentiated functions, integrating retail spaces, workspaces, and exclusive areas for VIP clients and product presentations. ","pyre_description":"The building\u2019s architecture is organized into two clearly defined floors. The ground floor houses retail spaces and offices, designed as an open and representative environment that reinforces the brand image and enhances the customer experience. The upper floor is reserved for management use, providing a more private and functional setting.\nOne of the project\u2019s unique features is the covered terrace, designed as a VIP space for private events and product presentations. This area introduces a social and experiential dimension to the complex, expanding the retail program beyond traditional sales.\nThe design addresses urban planning constraints through a restrained and precise volumetry, where architecture, interior design, and furnishings work together to create a powerful and recognizable image. The result is a contemporary boutique, perfectly integrated into its urban context, that serves as IceLink\u2019s introduction to the U.S. market.    ","bloques_textos_destacados":"Architecture designed to express identity and exclusivity in the city of Los Angeles.","trabajo_realizado_por_ujoandpartners":"Ujo+partners was responsible for the design, the technical project development, and part of the fabrication, as well as for overall coordination and quality control during the construction phase.","galeria_de_imagenes":[{"anadir_imagen":[996008]},{"anadir_imagen":[996007]},{"anadir_imagen":[996009]},{"anadir_imagen":[996006]},{"anadir_imagen":[996005]}],"pyre_video":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IceLink Los Angeles \u2013 UJO &amp; Partners<\/title>\n<meta name=\"description\" content=\"UJO &amp; Partners designed the IceLink boutique in Los Angeles, blending California flair with architectural precision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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