Bernat Rubí L’Illa, a space of contrasts for jewelry and watches
Year
2007
Location
Barcelona
Typology
Area
55
Light and Shadow as a Commercial Language
The Brief
The project involves the design and construction of Bernat Rubí’s new store in the L’Illa Diagonal shopping center, one of Barcelona’s main commercial hubs. The goal is to create a compact yet clearly recognizable store capable of standing out within the shopping center’s environment through a direct and visually powerful display strategy.
The proposal must prioritize product visibility from the outside, reserving the interior for personalized customer service and sales areas, and striking a balance between visual impact and functionality.
Project Scope
The design is based on the contrast between light and dark materials, which defines both the store’s image and its spatial layout. The façade serves as the main display area, functioning as a continuous showcase that draws visitors in from the shopping center’s hallway and presents the products in a direct and orderly manner.
Inside, the space is free of display elements to give prominence to the customer service areas. The custom-made furniture and point-of-sale stations blend into a more understated environment, designed for a comfortable and intimate shopping experience. The lighting reinforces this layout, highlighting the items displayed on the storefront and lending warmth to the interior.
The result is a compact, clear, and effective store, where the interplay of contrasting materials serves as the project’s central theme and a distinguishing feature within the shopping center.
A play on contrasts that puts the product in the spotlight.
Ujo+partners was responsible for the design, technical project development, fabrication, and installation, as well as for overall coordination, quality control, and final commissioning of the project.
