Breitling Moscow, an After-Sales Service (SAV) center in line with the brand's international identity
Year
2009
Location
Moscow
Typology
Area
315
Warmth and Precision in the Heart of Moscow
The Brief
The project proposes the development of Breitling’s new SAV space in Moscow, drawing directly on the corporate identity established at the company’s headquarters in Grenchen, Switzerland. The goal is to translate this international design language into an iconic office building in the city center, adapting it to a comprehensive and representative program.
The project must create a functional, welcoming environment consistent with the brand’s identity—one capable of accommodating various uses and circulation patterns within an open-plan space—while maintaining a strong and recognizable image within the urban context of Moscow.
Project Scope
The design is structured around a clear organization of open spaces that promote fluidity and clarity throughout the complex. The interior architecture combines work, service, and reception areas within a controlled atmosphere, where the warmth of the materials balances the technical and precise character associated with the brand.
The finishes, custom furniture, and lighting come together to reinforce a cohesive spatial experience, aligned with Breitling’s international standards. The open-plan layout allows for a constant visual connection between the different areas, bringing a sense of spaciousness and order to the whole without compromising functionality.
The result is a contemporary and prestigious space that faithfully conveys the brand’s image within the local context, combining efficiency, comfort, and a clearly recognizable identity.
An open, airy space where identity, warmth, and functionality coexist in harmony.
Ujo+partners developed the technical design, oversaw manufacturing and installation, and handled the overall coordination, quality control, and final commissioning of the project.
