Bulgari Boutique - Tretyakovsky, an iconic boutique in the heart of Moscow
Year
2002
Location
Tretyakovsky Passage, Moscow
Typology
Area
252
Light, marble, and wood for serene luxury
The Brief
The project calls for translating the brand’s iconic character into a space spread over two floors within a historic building. The goal is to create a boutique that combines exclusivity, high-quality materials, and a seamless flow between floors.
Project Scope
The boutique is housed in a classic building in downtown Moscow, with a facade featuring arches and large openings that hint at the bright interior. The project organizes the space across two levels: a ground floor serving as the entrance and main exhibition area, and an upper floor designed as a more exclusive retail area.
Inside, a cylindrical volume clad in light-colored stone serves as the project’s focal point. This cylinder houses the vertical core and interacts with a backlit translucent glass wall, which bathes the staircase in a soft, continuous light. The structure acts as a sculptural element and guides the customer’s path between floors.
The exhibition areas combine warm wood paneling with display cases recessed into light-colored walls, creating a refined and serene atmosphere. The custom-designed curved counters encourage an enveloping flow around the product, while integrated lighting highlights the pieces without causing glare.
The result is a balanced interior where precise geometry, the elegance of the materials, and controlled lighting come together to create a setting consistent with the Bulgari universe.
An interior featuring clean lines, luminous marble, and warm wood that transforms the shopping experience into a leisurely journey through the Bulgari universe.
Ujo+partners was responsible for the detailed design, fabrication, and installation, as well as for the coordination, quality control, and commissioning of the project, in close collaboration with the firm’s teams.
