Chocrón Ceuta: A Renovation That Enhances Identity and Exclusivity
Year
2018
Location
Ceuta
Typology
Area
295
Coastal Charm in the Heart of Ceuta
The Brief
The project aims to renovate the Chocrón jewelry store in Ceuta by incorporating an exclusive space for a luxury watch brand. The challenge lies in integrating this new area into the store’s established identity, creating a more sophisticated and cohesive shopping experience. The irregular geometry of the space and its impressive ceiling height serve as the starting point, requiring a design capable of balancing proportions, enhancing the brand image, and maximizing both functionality and visual impact.
Project Scope
The renovation completely redefines the atmosphere of the space through an elegant and precise design that creates a dialogue between tradition and modernity. The interior architecture takes advantage of the ceiling height to create a more harmonious and expressive space, where fine materials and clean lines lend a sense of serenity and sophistication. The lighting is designed to highlight the displayed pieces, creating a warm atmosphere that accompanies the customer throughout their visit.
On the exterior, the façade strikes a balance between simplicity and elegance, respecting the building’s identity and giving the jewelry store a more solid presence within the urban fabric. Inside, the custom-made furnishings and optimized layout allow the new space to blend naturally with Chocrón’s unique character, reinforcing its positioning and providing a refined and exclusive shopping experience.
The result is an environment where artisanal excellence, refined design, and functionality come together to offer a luxurious experience that blends seamlessly into Ceuta’s urban setting.
An elegant redesign that combines tradition, precision, and exclusivity.
Ujo+partners developed the design, prepared the technical plans, and manufactured and installed the custom furniture. In addition, the firm coordinated the construction process and carried out quality control and final commissioning, ensuring meticulous execution that remained faithful to the design proposal.
