Domaica La Paz: A Jewelry Tradition Reimagined with a Contemporary Twist
Year
2012
Location
Vitoria-Gasteiz, Basque Country
Typology
Area
190
Experience, prestige, and an elegant architectural style
The Brief
The project involves the design of the new Domaica jewelry store on one of the busiest street corners in Vitoria-Gasteiz. The goal is to update the image of a brand with more than thirty years of tradition, translating its experience and prestige into a contemporary, innovative, and representative space.
The project should reinforce the jewelry family’s identity, giving the new store a strong presence in the urban environment and an elegant architectural style consistent with its history.
Project Scope
The design is based on a reinterpretation of the brand’s jewelry-making tradition, with special attention paid to construction details and the quality of materials. The layout clearly organizes the retail space, enhancing visibility from the street corner and creating a fluid flow throughout the interior.
The façade takes center stage as an eye-catching element, while the interior combines contemporary solutions with understated and distinguished finishes. Custom-made furniture and built-in display cases reinforce the brand’s refreshed image, creating an elegant environment that balances innovation and heritage.
The result is a jewelry store that solidifies Domaica’s legacy and propels its identity into a new era, preserving the essence of the craft while elevating its urban presence.
A jewelry store that honors its legacy and transforms it into contemporary architecture.
Ujo+partners developed the technical design and was responsible for manufacturing, assembly, overall coordination, quality control, and commissioning of the project.
