Feru Almaty: Classic Men's Elegance
Year
2009
Location
Almaty, Kazakhstan
Typology
Area
140
An extension of one's lifestyle
The Brief
The project proposes the creation of a boutique for the Feru brand in Almaty, one of Kazakhstan’s leading names in luxury men’s fashion. The space must blend into a high-end retail environment, sharing a location with international brands, and convey a conservative, solid, and timeless image.
The client is seeking an elegant and understated design, where the nobility of the materials—especially rosewood—takes center stage and reinforces the establishment’s exclusivity.
Project Scope
The boutique is organized into two clearly distinct areas: a public sales area focused on the customer experience and a rear area dedicated to internal services, a tailoring workshop, and storage. This layout optimizes the use of the space without interfering with the commercial experience.
The interior is defined by a sober and refined atmosphere, where rosewood plays a central role, lending depth and character. The spatial composition prioritizes classic lines and balanced proportions, creating an environment that conveys stability, tradition, and exclusivity.
The result is a store that reinforces Feru’s position as a leader in high-end men’s fashion, combining functionality, discretion, and a solid architectural presence.
A boutique where tradition and materials shape its identity.
Ujo+partners developed the technical design and was responsible for manufacturing, assembly, overall coordination, quality control, and commissioning of the project.
