Icelink Los Angeles, an iconic boutique in the urban setting of Melrose
Year
2011
Location
Los Angeles, California
Typology
Area
220
Services
Image, Exclusivity, and Urban Presence
The Brief
The project involves designing a new look for IceLink’s first boutique in Los Angeles, at a site with significant urban planning constraints. The site, previously occupied by a dilapidated building, offers the opportunity to build an architectural structure from the ground up, capable of representing the brand’s innovative and exclusive character within the urban fabric of Melrose Avenue.
The goal is to create a boutique with its own distinct identity, organized over two levels with clearly differentiated functions, integrating retail spaces, workspaces, and exclusive areas for VIP clients and product presentations.
Project Scope
The building’s architecture is organized into two clearly defined floors. The ground floor houses retail spaces and offices, designed as an open and representative environment that reinforces the brand image and enhances the customer experience. The upper floor is reserved for management use, providing a more private and functional setting.
One of the project’s unique features is the covered terrace, designed as a VIP space for private events and product presentations. This area introduces a social and experiential dimension to the complex, expanding the retail program beyond traditional sales.
The design addresses urban planning constraints through a restrained and precise volumetry, where architecture, interior design, and furnishings work together to create a powerful and recognizable image. The result is a contemporary boutique, perfectly integrated into its urban context, that serves as IceLink’s introduction to the U.S. market.
Architecture designed to express identity and exclusivity in the city of Los Angeles.
Ujo+partners was responsible for the design, the technical project development, and part of the fabrication, as well as for overall coordination and quality control during the construction phase.
