Jolben II, a jewelry store transformed through a unique architectural design
A space that flows with elegance
The Brief
The project involves renovating and expanding the Jolben II jewelry store, updating a previous design by Ujo+partners and adapting it to a larger space. The client sought a design that would reorganize the retail space, enhance the customer experience, and reinforce the store’s identity through a powerful and recognizable design solution.
Project Scope
The project is organized around a large curved wall, conceived as the defining and structuring element of the space. This sinuous feature not only guides the flow of movement and structures the store but also strategically conceals the internal work areas, allowing the retail space to appear clean, fluid, and continuous.
The wall is composed of light-colored panels crisscrossed by dark lines that emphasize its undulating geometry and add visual rhythm. Its presence, in harmony with clad columns, vertical display cases, and a textured ceiling, creates a warm and inviting atmosphere.
The interior design combines high-quality materials, warm lighting, and light-weight furniture that softens the boldness of the curved architecture. Small customer service areas are interspersed among display cases, creating intimate spaces without obstructing the full view of the store.
The facade, located in a dynamic urban setting, has been renovated with a understated and elegant design that enhances the visibility of the storefront and reinforces Jolben’s identity. The result is a distinctive retail space, where the central curve serves as both an architectural signature and a spatial experience.
Curved architecture that transforms the shopping experience.
Ujo+partners developed the design, prepared the technical plans, and manufactured and installed the custom furniture. The firm also handled overall coordination, quality control, and final commissioning, ensuring precise execution consistent with Jolben’s brand identity.
