Passeig de Gràcia, a unique space beneath the skylight of Casa Milà
Year
2018
Location
Barcelona
Typology
Area
105
Light, history, and precision in a one-of-a-kind setting
The Brief
The project involves the renovation of the spaces dedicated to Rolex within the Rabat jewelry store on Passeig de Gràcia in Barcelona, in an architectural setting of great heritage value. The goal is to create an exclusive retail space that combines luxury, contemporary design, and respect for the historical context, capitalizing on the building’s unique character and its visual relationship with Antoni Gaudí’s Casa Milà.
The redesign should encompass the storefront, the main sales area, and a new VIP area, offering a distinctive shopping experience that is consistent with the store’s high-end positioning.
Project Scope
The design is organized around the main sales area, located beneath a large skylight that offers spectacular views of the interior facade of Casa Milà. A central display unit, custom-designed for Rabat and inspired by a clock face, stands out in this space; it consists of twelve panels that allow the pieces to be displayed in a balanced and precise manner.
Above this central element hangs a sculptural lamp composed of 150 Bohemian glass crystals suspended by steel cables, which introduces a vertical element and a theatrical dimension to the space. On the first floor, the VIP area is located in the rotunda, adapting to its geometry with a semicircular sofa sheltered by a low wooden wall that provides privacy and comfort. The ensemble is completed by an original mural by Ramón Casas, which lends historical significance and uniqueness to a space designed for an intimate and exclusive shopping experience.
A space where architecture, light, and history enhance the shopping experience.
Ujo+partners was responsible for the design, technical project development, manufacturing, and installation, as well as overall coordination and quality control, in close collaboration with the Interior Design department.
