Luxury Jewelry on Rabat Serrano: Precision and Elegance in an Iconic Location
Year
2016
Location
Serrano Street, Madrid
Typology
Area
42
A serene oasis of luxury in the heart of Madrid
The Brief
Design the interior of the Rabat jewelry store on Serrano Street, strictly adhering to Rolex’s corporate image and ensuring an exclusive, harmonious shopping experience that is perfectly integrated with the brand’s identity.
Project Scope
The Rabat Serrano space is designed to be a refined expression of the brand’s timeless aesthetic. The boutique combines the warmth of natural wood with cream-colored panels and signature jade green accents.
The design creates an elegant and serene atmosphere, where each material reinforces the sense of precision and quality associated with Rolex watches. The lighting—balanced and meticulously designed—highlights each piece without visual distractions, providing clarity and depth.
The thoughtful layout of the space allows for a seamless flow, with personal service areas designed to offer an intimate and exclusive experience. The handcrafted details of the furniture and the seamless integration of the corporate display cases create a cohesive, sophisticated atmosphere that is fully aligned with the brand’s global identity.
A space that combines Swiss precision, natural warmth, and an atmosphere of contemporary luxury.
Ujo+partners handled the design, technical development, fabrication, and installation of the space, in addition to coordinating the construction work and overseeing quality control and commissioning in close collaboration with the Interior Design department.
