Wesselton Jewelry: A Vertical Journey Toward Exclusivity
Year
2018
Location
Platja d'Aro, Girona
Typology
Area
140
A space that enhances the shopping experience with its own unique identity
The Brief
Renovate the Wesselton jewelry store to enhance the customer experience by clearly organizing its three floors, distinguishing between the public area, the private sales area, and the technical areas, and creating an architectural element that ties the entire space together.
Project Scope
The Wesselton jewelry store, located on the main avenue in Platja d’Aro, is transformed into a space where architecture and corporate identity interact through a striking design element: a large wall clad in glass painted in the corporate color, which guides visitors from the entrance to the back of the store. This central element serves as a storefront, an exhibition space, and a visual divider between floors.
The project reorganizes the building’s three floors to optimize its commercial operations. The ground floor houses the retail area open to the public, visually connected to the first floor through a double-height space that provides a sense of openness and natural light. The upper level features a more private retail area, designed for personalized and exclusive customer service. The basement level, hidden from customers, houses the storage and operational support areas.
The combination of display cases built into the main wall, the judicious use of high-quality materials, and precise lighting create an elegant and contemporary atmosphere, reinforcing the distinctive character of the Wesselton brand.
A corporate glass wall that guides and defines the entire experience.
Ujo+partners developed the design, the construction drawings, and the custom fabrication, and also oversaw the installation, technical coordination, and quality control through the final commissioning, ensuring a consistent and precise result at every stage.
